Kitt Tucker
Selected work
2011 - Present Day
Systems-Driven Design. Human-Centered Results.
Systems-Driven Design. Human-Centered Results.
I’m a UX and product design leader with over 15 years of experience driving strategy and execution across mobile, web, and TV platforms. My background spans startups to enterprise, including Apple, Microsoft, and AT&T, where I’ve led high-impact work in FinTech, Education, Health, Compliance, eCommerce, and Consumer Tech.
I’ve co-founded three companies, built multiple products from 0, and managed design teams through hiring, growth, mentorship, and roadmap delivery. My track record includes launching apps with millions of users, scaling design systems, and leading cross-functional initiatives that directly improved business performance.
I lead with a systems-thinking mindset and a high bar for quality across the entire product lifecycle. My approach is grounded in inclusive design, continuous feedback loops, and operational rigor, from research and prototyping to implementation and governance.
Life was the first mobile app to let users create and track custom health metrics tailored to their unique goals. With over 22 million downloads and 500k DAU, it helped people around the world build habits, monitor progress, and gain insight into their overall well-being.
Mobile
One is the evolution of Life, designed to give women a unified, intuitive way to manage their health. It brings together cycle tracking, fertility, pregnancy, symptoms, mood, nutrition, intimacy, and appointments into one clear and responsive experience. Every detail is built to support well-being through simplicity, flexibility, and ease of use.
Mobile
The AT&T Digital Guide was created to support new call center agents during onboarding by reducing confusion, increasing retention, and improving confidence on the floor. I led the UX design for a responsive web app focused on surfacing relevant information quickly, minimizing cognitive load, and streamlining the learning curve. The tool was built to scale across teams and reduce early attrition through a more supportive, user-centered experience.
The AT&T Digital Guide was created to support new call center agents during onboarding by reducing confusion, increasing retention, and improving confidence on the floor. I led the UX design for a responsive web app focused on surfacing relevant information quickly, minimizing cognitive load, and streamlining the learning curve. The tool was built to scale across teams and reduce early attrition through a more supportive, user-centered experience.
Mobile
The AT&T Digital Guide was created to support new call center agents during onboarding by reducing confusion, increasing retention, and improving confidence on the floor. I led the UX design for a responsive web app focused on surfacing relevant information quickly, minimizing cognitive load, and streamlining the learning curve. The tool was built to scale across teams and reduce early attrition through a more supportive, user-centered experience.
Mobile
ProService’s Admin Dashboard redesign aimed to modernize the HR experience for administrators while aligning with key business objectives. I led the UX strategy, conducted research with internal teams and end users, and designed a streamlined interface focused on clarity, navigation, and essential functionality. The result was a scalable foundation built to support new features, improve customer satisfaction, and drive market adoption.
ProService’s Admin Dashboard redesign aimed to modernize the HR experience for administrators while aligning with key business objectives. I led the UX strategy, conducted research with internal teams and end users, and designed a streamlined interface focused on clarity, navigation, and essential functionality. The result was a scalable foundation built to support new features, improve customer satisfaction, and drive market adoption.
ProService’s Admin Dashboard redesign aimed to modernize the HR experience for administrators while aligning with key business objectives. I led the UX strategy, conducted research with internal teams and end users, and designed a streamlined interface focused on clarity, navigation, and essential functionality. The result was a scalable foundation built to support new features, improve customer satisfaction, and drive market adoption.
Web
ENG is a mobile-first language learning app built to help non-native speakers master the top 1,000 English words. Designed around game-based interactions and habit-building mechanics, ENG makes learning engaging, accessible, and effective. Every feature is optimized for cognitive ease, daily use, and measurable progress.
Mobile
LandLab was created to fix what most landscaping companies get wrong: poor communication, high costs, and inconsistent quality. I partnered with a top local landscaper to build a better experience from the ground up. From branding and digital infrastructure to automated workflows and customer support, LandLab delivers full-service landscaping with speed, transparency, and 5-star results.
LandLab was created to fix what most landscaping companies get wrong: poor communication, high costs, and inconsistent quality. I partnered with a top local landscaper to build a better experience from the ground up. From branding and digital infrastructure to automated workflows and customer support, LandLab delivers full-service landscaping with speed, transparency, and 5-star results.
LandLab was created to fix what most landscaping companies get wrong: poor communication, high costs, and inconsistent quality. I partnered with a top local landscaper to build a better experience from the ground up. From branding and digital infrastructure to automated workflows and customer support, LandLab delivers full-service landscaping with speed, transparency, and 5-star results.
Web
Following the AT&T and DirecTV merger, I was brought in to lead the redesign of DirecTV’s mobile apps and recover a failing user experience. I managed the product design team, defined the roadmap, and led a full redesign that raised the App Store rating from 1.3 to 4.6 in under a year. The work focused on improving reliability, accessibility, and core user flows to increase engagement and retention.
Mobile
The U-verse Next Generation TV experience was a strategic redesign driven by evolving consumer expectations and an FCC requirement. I led design efforts across set-top box, mobile, and IPTV platforms, partnering with internal teams and agencies like Frog to modernize the interface, unify the ecosystem, and improve accessibility. The work laid the foundation for future innovation across the U-verse platform.
TV
I led the end-to-end redesign of the AT&T.com homepage to improve usability, support key business goals, and elevate the brand experience. The launch resulted in the highest-grossing month in the site’s history and drove significant gains in task success, time on task, cart abandonment, and customer satisfaction. The work also informed broader design system updates across AT&T’s digital properties.
Web
I led the end-to-end redesign of the AT&T.com homepage to improve usability, support key business goals, and elevate the brand experience. The launch resulted in the highest-grossing month in the site’s history and drove significant gains in task success, time on task, cart abandonment, and customer satisfaction. The work also informed broader design system updates across AT&T’s digital properties.
Website
I led the end-to-end redesign of the AT&T.com homepage to improve usability, support key business goals, and elevate the brand experience. The launch resulted in the highest-grossing month in the site’s history and drove significant gains in task success, time on task, cart abandonment, and customer satisfaction. The work also informed broader design system updates across AT&T’s digital properties.
Web
© Kitt Tucker
ENG is a mobile-first language learning app built to help non-native speakers master the top 1,000 English words. Designed around game-based interactions and habit-building mechanics, ENG makes learning engaging, accessible, and effective. Every feature is optimized for cognitive ease, daily use, and measurable progress.
Mobile
ENG is a mobile-first language learning app built to help non-native speakers master the top 1,000 English words. Designed around game-based interactions and habit-building mechanics, ENG makes learning engaging, accessible, and effective. Every feature is optimized for cognitive ease, daily use, and measurable progress.
Mobile
Life was the first mobile app to let users create and track custom health metrics tailored to their unique goals. With over 22 million downloads and 500k DAU, it helped people around the world build habits, monitor progress, and gain insight into their overall well-being.
Mobile
One is the evolution of Life, designed to give women a unified, intuitive way to manage their health. It brings together cycle tracking, fertility, pregnancy, symptoms, mood, nutrition, intimacy, and appointments into one clear and responsive experience. Every detail is built to support well-being through simplicity, flexibility, and ease of use.
Mobile
The U-verse Next Generation TV experience was a strategic redesign driven by evolving consumer expectations and an FCC requirement. I led design efforts across set-top box, mobile, and IPTV platforms, partnering with internal teams and agencies like Frog to modernize the interface, unify the ecosystem, and improve accessibility. The work laid the foundation for future innovation across the U-verse platform.
TV
Life was the first mobile app to let users create and track custom health metrics tailored to their unique goals. With over 22 million downloads and 500k DAU, it helped people around the world build habits, monitor progress, and gain insight into their overall well-being.
Mobile
One is the evolution of Life, designed to give women a unified, intuitive way to manage their health. It brings together cycle tracking, fertility, pregnancy, symptoms, mood, nutrition, intimacy, and appointments into one clear and responsive experience. Every detail is built to support well-being through simplicity, flexibility, and ease of use.
Mobile
The U-verse Next Generation TV experience was a strategic redesign driven by evolving consumer expectations and an FCC requirement. I led design efforts across set-top box, mobile, and IPTV platforms, partnering with internal teams and agencies like Frog to modernize the interface, unify the ecosystem, and improve accessibility. The work laid the foundation for future innovation across the U-verse platform.
TV
2017
Following the AT&T and DirecTV merger, I was brought in to lead the redesign of DirecTV’s mobile apps and recover a failing user experience. I managed the product design team, defined the roadmap, and led a full redesign that raised the App Store rating from 1.3 to 4.6 in under a year. The work focused on improving reliability, accessibility, and core user flows to increase engagement and retention.
Mobile
Following the AT&T and DirecTV merger, I was brought in to lead the redesign of DirecTV’s mobile apps and recover a failing user experience. I managed the product design team, defined the roadmap, and led a full redesign that raised the App Store rating from 1.3 to 4.6 in under a year. The work focused on improving reliability, accessibility, and core user flows to increase engagement and retention.
Mobile